Le Puy du Coteau is a French brand that exports local products to Japan. The owners, Alexandre and Franck, are expecting to open their first grocery in Tokyo by the end of 2016.
They came to me in order to create a visual identity - a logotype that would symbolise the local aspect of their brand.
I chose this shade of red as it alludes to Bordeaux's rich wine industry and its vineyards. Then, "Le Puy du Coteau" is a castle, the emblem of their brand, so I designed a stylised castle using photographies as inspiration.
I then proposed to do a simple website so that they would have an internet presence, and as a result, increase their market.
Visit them at www.lepuyducoteau.com
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