As a graphic designer working at Definima, I was in charge of several projects for our customers. One of the clients was Guitarshop: a nationwide music shop which specialises in guitars.

I created the following ad campaigns which were published in specialized magazines. I also created the design of their trucks with photography which I both took and edited on photoshop.

Their visual identity which is mainly rock and grunge, was already established when I started working on their campaigns. However, I was able to add my ideas while adhering to their image.

Initial statement

  • The client had many flash offers on their website and needed fast responses from us.
  • From time to time they would advertise in specialised magazines on a national scale.
  • We had to be creative on our campaigns within a short timeframe.

Solution provided

  • Maintain a constant dialog with the client to follow up on their needs.
  • Be reactive and anticipate their requests.
  • Reinforce their branding to ensure quick response.



SkillsPrint, Web